3 Ways To Use Google Apps In Your Business

Using Google Apps is a great way for small businesses to generate exposure and find solutions if there is a small IT budget. One of the immediate benefits of Google apps is it has traditional desktop software, such as Microsoft Office therefore results in cost-effectiveness for your business. Google Apps include; software to create, edit and collaborate on documents, video conferencing app, cloud storage with unlimited space, calendar that makes it easy to schedule appointments and a easy to manage email system.

Take a moment to think about how operations run in your business, is it simple enough to leave unmanaged for days at a time or do you create everything from scratch without any web support, or maybe the processes are efficient throughout, but is that enough?

Through personal experience Google Apps has revolutionised the operations within our business and it is through the Apps that the business is 100% efficient and continues to be successful.

The following are 3 ways to use Google Apps in your business:

1. Performance Measurement 

Do you ever wonder how to monitor your businesses performance online through your social networks, web page and any other media platform? Google Analytics is a powerful tool that lets businesses measure traffic and track visitor behaviour to determine what is and isn’t helping a website meet its goals.
Google Analytics offers a wide range of visitor metrics, such as audience engagement, mobile and social media traffic, trends, bounce rates (the rate at which visitors stay on a website or move among pages), and more. It also includes referral traffic information (where traffic is coming from) to measure whether marketing campaigns are working and how they can be improved.

 2. Productive Apps

As a small business you don’t need expensive IT programs to support the operations, an affordable alternative are the productive based Google Apps. It consists of Gmail, Calendar and Drive — which includes the office apps Docs, Sheets and Slides — along with Hangouts and more. These platforms come with desktop and mobile access, offline support and Google-backed security.
Gmail-Use a custom email address with your business’s domain, such asyou@yourcompany.com.
Calender- Features include meeting reminders and calendar sharing, so you can see when team members are busy or free
Drive- This collaboration platform lets you and your team store, share and edit files in real time over the Web.
Hangouts- Using this service, you can hold online meetings and high-definition videoconferences, or keep it simple and stick to instant messaging

 3. Intranet Hub For Your Business

Google Sites is a basic site-building tool that companies can use to create a private intranet hub of information for employees, or even a public domain that serves as the face of your business. Google Sites allows you to import information from other apps, such as your appointment calendar or standard client forms, and post it to your site for employees or customers to have easy access to.