4 Systems That Will Help Your Business

Whatever line of business you are in, whatever niche or market you cater to, you need to have some basic systems which you need to implement and enhance.

Here are 4 essential systems which keep the clients loyal and glued to your business.

Financial system

Knowing your numbers is critical to running a successful business. In other words, you need to know how much money is coming in – and going out – of your business.Without a proper check and balance financial process in place, you have no way of determining if your business is doing fine, merely surviving, or at a critical point.  With a financial system, if there are any mistakes in handling the finances of your business, knowing about it will help you nip the problem in the bud and thus enable you to consider making changes for the better.

Set aside a specific day and time each week to focus on the financial side of your business. If you choose to outsource this task, set a regular standing meeting with your accountant to stay educated on the financial health of your business.

Customer Service

The customer may not always be right, but how you handle customer service can make or break your business. Handling complaints, after-sales service and point-of-sale goodwill all fall under customer service. Remember that for most customers, excellent service pulls in more weight than low prices, or even supreme quality. After all, what good will low prices and top-of-the-line products give you if, in the process of buying, your seller made you lose your temper, or worse – made to feel that the business is only after your hard-earned cash?

It is always a pleasant experience to deal with happy, courteous, helpful business people. Make customer service one huge factor in the success of your business – if you want it to survive for the long haul.

Sales and Marketing

 And so you may have great products and service, a beautiful physical store or an efficient website which gets the job done well and fast. But what are these to you if no one knows about your business?

This is where a sales and marketing process comes in. with marketing, people and prospects learn about the benefits of patronizing your business. They find out about how your products and services can help them achieve their own goals or fulfil their need.

And once you have convinced them to make a purchase through your efficient marketing, then your sales process comes in. Marketing gets one customer’s foot in your door, while sales processes makes sure both feet remain – and the customer does make a purchase. Without these two systems, your customer service is wasted, and your financial status suffers as well.

Sales and marketing can seem like a full-time job to a small business owner. You either love sales and marketing or you don’t. Whatever you feel, you MUST learn and implement both if you want to survive – together with all the other similar businesses – who happen to love marketing and making sales.

Communication System

A good system of communication within your business is vital to the seamless delivery of customer service, sales and camaraderie. You need to be able to communicate your ideas, relay orders, make inquiries and inform customers.

This would include a good computer system where you can engage with employees and clients from miles away or in another part of the globe. You can place orders for raw materials and products from your suppliers, have them delivered to the doorstep of your customers with a few clicks on an excellent online system. You can also use marketing collaterals such as flyers, banners, ads and press releases – which all fall under offline communications. It is the proper blend of both online and offline communications, plus interpersonal (face-to-face) communication which is the secret to establishing lasting and loyal business relationships which will help make your business truly successful.