WHY USE A CLOUD EMAIL SYSTEM FOR YOUR BUSINESS

Sending email using a cloud based server has numerous benefits for growing businesses, saving you time and streamlining your costs. If you are still managing your own custom email systems in-house and are considering making the switch, consider the following benefits that outsourcing your transactional email to cloud servers can provide.

Lower Cost. Outsourcing your email to a cloud based mail server is just cheaper than the alternative. When calculating the true cost of maintain your own email infrastructure, you must consider the costs of staffing, hardware, software, maintenance, storage, and other channels like mobile – all of which will add up over time especially as you grow.

More operative use of IT staff. The goal behind any IT department should be to focus as much as possible on projects that add new value to the business they serve. Email is a necessary evil, but supporting what has already been provisioned isn’t exactly a value-adding venture. Therefore, by taking away the hardware element to email, amongst many of the more basic functions on the software side of things (i.e., load balancing), an organization can make more operative use of their staff by assigning them more responsibilities other than managing email.

Easy Updates. The ability to initiate upgrades and configure software from a central point that can be deployed system wide eliminates the usual headaches and saves an extraordinary amount of time and resources.

No upgrading, add-on installations or patching necessary. There are a number of benefits that the cloud can offer, and the elimination of having to upgrade, install add-ons, or patch software could definitely be noted as some of the more obvious ones. Nevertheless, e-mail is a distinct case, because it often requires perpetual uptime. Removing some of the tasks that often necessitate blackouts and sometimes cause unforeseen issues like crashes, you can answer some of the most problematic issues that plague email administrators. Of course there also are blackouts with cloud e-mail services, however, the responsibility is on the shoulders of the service provider (upgrade, installation of new feature, patch, etc.). That way, in the case of failure, only a small portion of the service’s user population is affected.

Experts handle your email. When outsourcing your email to a reputable provider, you get a team of individuals that can serve as your external email operations team, focused on email deliverability and general email management issues.