5 WAYS TO USE GOOGLE+ FOR BUSINESS

Google Plus is a key tool every business should use. If you’re not using Google Plus for business, you’re missing out on drawing millions of eyes to your site. Raise awareness of your brand and start using Google Plus to grow your business.

Here are some of the ways it can help boost your business.

Share Content

Sharing always reaps in major benefits, so share your content and others’ content that you find of value. Every article that you share creates a link back to your site. And with it being Google, you sharing on their social network gets your content indexed almost immediately. Share information, whether it’s an infographic, video, or even something funny, sharing is caring for your Google+ network.

Engage

You’re sharing content your own content, re-sharing quality content to your community and that’s great. Take it to the next level, by commenting on what other people are sharing. +1 their content, leave a quality comment. Be involved. That added exposure will naturally draw people to add you to their circles and increase the chances of your content being shared with their circle of influence.

Use Google+ to network

Use your Google+ page to network and gather contact data and research the personal side of relevant contacts, such as journalists and potential clients, so that you can better create a connection with them. The “About” section of a contact’s Google+ profile is usually a great start.

Get an SEO boost

You can rely on Google search referrals for sales conversions. Google+ influences search for all the people who have included your business in their circle. You also put a +1 button on each product page. This is a great way to get free promotion from people who like the product to people with similar interests.

To segment your audience

The obvious benefit of Google+ is that it allows people to share select content with specific audiences. Google+ makes it easy for businesses to segment their audiences and share content directly with those certain groups of followers.